Snapchat For Real Estate? Absolutely!
If you’re a South Florida real estate agent looking for an app that offers higher engagement a diverse audience, Snapchat is the answer to your prayers. Since August of 2014, Snapchat has held the ranking of the third most popular social media app for millennials. As millennials make up the largest group of homebuyers, according to the National Association of Realtors (NAR), Snapchat is a great platform for real estate agents to use to connect with this generation.
What is Snapchat?
For those of you who aren’t familiar with Snapchat, it is a social app that allows you to send pictures ranging from 1-10 seconds in length to friends before they disappear forever. If you want all of your friends to see it, you can post it to your “story,” where it remains for 24 hours before expiring, allowing your friends to watch it as many times as they want during that period. Snapchat permits users to use geotags that show specific locations and a wide variety of filters as well. Snapchat is also a great way to post content without spending long periods of time creating perfect content for your social media platforms.
Why Use Snapchat for Real Estate?
With real estate being such a visual business, Snapchat is an excellent way to connect with potential buyers. Although Snapchat doesn’t store your photos or videos, the engagement and retention level of this platform makes up for it. If you post something that interests users or reaches them on an emotional level, your audience is more likely to keep watching your future posts and to remember the name of your company.
What Should Agents Post?
As for what to post, your options are endless. It is virtually the same as posting on any other social platform, so a keen understanding of what interests your audience is key for success. Keep track of which posts drive engagement, and craft your strategy around them. Did a video tour of your listing yield several replies? Keep ‘em coming. Maybe an eye-catching photo of a unique aspect of the home got more views than average? Include more posts like this. As with any social media platform, it’s all about learning what people respond to and adapting your strategy accordingly.
With a high volume of millennials using this app and heightened engagement in comparison to other platforms, agents can surely benefit from utilizing Snapchat when marketing South Florida real estate. For more information on how our South Florida real estate agency can make your home stand out, reach out to our team at Stein Posner Real Estate today.