Out With the Old, In With the New
In case you haven’t noticed, Stein Posner Real Estate’s brand image has gotten a bit of a makeover. Several months ago, we teamed up with a top South Florida marketing agency to enhance our brand image so as to better represent the culture of our company. After months of hard work on both ends, we’re happy to announce that we’ve accomplished what we set out to do. Meet the new Stein Posner Real Estate.
Our Goals, and How We’ve Exceeded Them
Just as our team continues to grow, our brand is growing and evolving as well. With the help of the Keenability, we’ve made something that was already great even better. The new brand colors are bold and bright, just like our team. The new logo is sharp and strong, and there’s a certain crispness offered by the new look about which we are so proud of and just can’t get enough.
One of our most ambitious goals when we began this process was to further establish a prominent, well-defined brand. In order for us to achieve this, consistency in our marketing message and materials would be an absolute necessity. For our agents and home sellers, that means access to a wealth of new and exciting collateral materials for marketing homes and themselves. Additionally, we’ve put great emphasis on crafting an exceptional digital marketing and web strategy. As a result, our website, social media profiles, email templates, and digital ads have been redesigned and are now showcasing the new brand image in a cohesive and meaningful way.
The expansion of our marketing strategy also serves another purpose, to strengthen the reach of our firm and of our agents for the benefit of our clients and community. We are confident that this fresh, new look and perspective, new materials, and our increased outreach efforts will make a big impact for everyone. We’re also improving the communication of our mission, which remains to reduce the stress real estate transactions can present, and create a productive, enjoyable and results driven game-plan for our clients, while always treating our clients like family and guiding them through all aspects of the real estate process. We’re not in it for just the short-term, one-time sale; we’re in it for the long haul and remain focused and committed to establishing life-long relationships with our clients and team.
What You Can Expect
The new brand is here to stay, and you can expect to see some other changes in the coming months. For starters, we’re excited to amp up our social media activity and blog generation to provide you with valuable and relevant content to improve your South Florida real estate and community experience. At Stein Posner, we’ve been dedicated to crafting strong relationships with our team and clients since our inception, and that fact remains; we’re merely improving our approach to doing so. In short, you’ll be hearing much more from us going forward. A brand new website is also in the works, which will serve to facilitate the digital user experience, as well as better communicate who we are and the phenomenal work that our team does for our clients and community. We’re looking forward to furthering the process with the help of our agents, agency on record, staff and leadership.