How to Market Your Home

How to Market Your Home

In recent years, there has been a shift in some buyers’ expectations when looking for a home. Many buyers want to feel like they are getting a “luxury” living arrangement, regardless of their price level. Instead of upgrading a home after they buy it, some of today’s buyers are expecting homes that are move-in ready, complete with all of the latest updates, while there is still a minority that are willing to renovate and upgrade after moving in. New developments are partially at the core of this shift, as many new home models are offering lavish amenities and are marketed as luxury living. However, these high expectations are making the housing market increasingly competitive. So how can a seller compete in a market with high buyer expectations? Here are a few tips to make your home appealing to buyers.

Determine your buyer demographic.

It’s natural to not want to disregard any market segment, however identifying the ideal buyer for your home will help you sell your home faster and potentially for more money. Think about the price range, number of bedrooms, location, and neighborhood of your property. Who would make the most likely candidate? Once you identify the target buyer, prepare your house accordingly. For instance, if your home is in a good school district and kid-friendly neighborhood, your target buyer might be a family with young children. Then, as an example, you could show extra bedrooms as kids’ rooms and a playroom, so that the family can actually see how the home fits their family needs.

Figure out what makes your home unique.

What does your home offer that others don’t? Does it have a great view or a fun outdoor living area? Or is it in a great location within walking distance of shops and restaurants? Whatever it is, this is what makes your home stand out and will be a huge selling point. If you’re not sure what makes your home special, consider adding something unique that buyers couldn’t get anywhere else. Consider creating built-in storage cabinets or shelving, adding solar panels, or replacing old kitchen cabinets. It’s often the unique features that end up making the biggest difference when selling your home.

Remember that a little goes a long way.

Speaking of unique things, don’t think that you have to make a huge renovation to make your home appealing to buyers. Every detail counts and certainly won’t go unnoticed. Whether you touch up the wall paint to cover scratches, change the doorknobs, or add extra lighting or exterior landscaping, these small improvements can make a huge difference in the appearance of your home. Even something as simple as baking fresh cookies in the oven during a showing can create a warm and cozy atmosphere that would make anyone want to buy your home.

If you’re looking to sell or buy a home, look no further than your real estate family at Stein Posner. Our South Florida real estate agency is very experienced in the industry and the area, and will help you get the outcome you are looking for. To find out more, give us a call today.

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